Perry Preston

Perry Preston - Comprehensive e-commerce professional with 15+ years of experience driving revenue growth in the fashion, apparel and retail industries. CEO of eCommerce & Digital Management Agency RETAIL REINVENTED.

Perry Preston is a comprehensive e-commerce professional with 15+ years of experience driving revenue growth in the fashion, apparel and retail industries. Uniquely skilled at developing e-commerce strategies, empowering brands to expand brand awarness, build new revenue channels and extend digital reach to customers across mutiple online touch-points, including web, social, mobile and entertainment platforms.  

Director of eCommerce at SUGARLIPS

January 2011 - Present | Los Angeles, CA

Responsible for the strategic development and day to day operations of the online -retail and -wholesale sales channels.

President at RETAIL REINVENTED

March 2010 - Present | Los Angeles, CA

eCommerce & Digital Management Professional

Asset Manager / Director at Doheny Partners

January 2004 - January 2010 | Los Angeles, CA

Chief Technology Officer at eFashion Solutions

January 2001 - July 2004 | New Jersey, US

Leading Managed eCommerce Provider for the fashion industry. eCommerce Merchant responsible for the online management and infrastructure for leading fashion brands, including Rocawear.com, Babyphat.com, J.Lo by Jennifer Lopez, Apple Bottoms, and Orange County Choppers.

Founder & CEO at PrimeLight eCommerce, Inc.

January 1998 - October 2001 | Los Angeles, CA

The first managed eCommerce Service Provider for the Fashion and Apparel Industries. Designed, developed and managed online operations for leading brands, including Smashbox Cosmetics, BisouBisou, Charles David, bebe and Hard Candy Cosmetics.

Technology Director at Zentropy Partners

January 1995 - January 1998 | Los Angeles, CA

Early adopter of open source software (PERL, mySQL), launching custom ecommerce software solutions and websites for consumer lifestyle brands.

University of Southern California

1985 – 1989

Bachelors

Concentration: Communications

L'Institut de Le Rosey

1982 – 1984

High School Diploma

Concentration: International Perspectives

Internet, eCommerce, Art, Surfing, Fashion, Hiking, Travel, Fitness, Startups, Los Angeles, Science Fiction, Futurism, Film, Photography, Family,marketing, cooking, startups, RETAIL REINVENTED, Fashionhauler.com, Tesla,